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Goals
- To develop a common strategy of participating countries to make effective the impact on local communities and economy
- To encourage the transnational cooperation and networking of all actors with local /regional and national authorities with competencies in tourism
- To create a transnational network will allow the local dimension opening to the national and international
- To increase the presence of the tourists in the local areas with a rate around the 10% after the end of the first year by the end of the project.
ESCAPE2’s primary target audience is rural tourism stakeholders, communities and businesses but particularly SMEs.
At a local level, it targets national and/or local governments, enterprise agencies, economic and regional development organisations, local enterprise networks, social inclusion bodies, and those responsible for VET (Vocational Educational Training) rural entrepreneurship training.
At a local level, it targets national and/or local governments, enterprise agencies, economic and regional development organisations, local enterprise networks, social inclusion bodies, and those responsible for VET (Vocational Educational Training) rural entrepreneurship training.
- The Strategy for Rural Tourism Progress is addressed to policy-makers, educational bodies, local or national actors involved in rural tourism development.
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Expected results
ESCAPE2 wants to strengthen the rural tourist attractiveness of the identified project areas, promoting a shared and common action in order to valorize territorial resources and sustainably exploit tourist potentialities, through the creation of a transnational rural tourist strategy, targeting people that want "to escape" from the stress of the city and the daily routine to live a slow holiday and to relax.
At national level, the project will facilitate the creation of actors/ stakeholders/ policy-makers networks through the participation to ESCAPE2 local events (dissemination events/local seminars), and it will transfer to these networks all relevant knowledge about rural tourism marketing strategies in synergy with national/local tourism strategies.
Moreover, the project will contribute to make closer the association between the needs of tourism, agriculture, rural development, environmental protection by means of a tourism strategy more and more developed in parallel with wider planning and development strategies and environmental policies.
At cross-border level, it will adopt a common transferable methodology-innovative/integrated strategy for sustainable exploitation of cultural/natural/historical resources as economic assets, to create a Cross-Border Network on High Quality Tourism Rural Development. The wide promotion of the cross-border network (through dissemination events) will provide the improvement of regions attractiveness and increase the international tourist flows, encouraging joining of further neighborhood territories.
Finally, the project aims to raise awareness on the benefits which the valorization/ sustainable exploitation of territorial natural and rural heritage can bring to the economy of the entire project area and beyond, encouraging the creation and growth activities according to the countries’ habits and natural characteristics.
At national level, the project will facilitate the creation of actors/ stakeholders/ policy-makers networks through the participation to ESCAPE2 local events (dissemination events/local seminars), and it will transfer to these networks all relevant knowledge about rural tourism marketing strategies in synergy with national/local tourism strategies.
Moreover, the project will contribute to make closer the association between the needs of tourism, agriculture, rural development, environmental protection by means of a tourism strategy more and more developed in parallel with wider planning and development strategies and environmental policies.
At cross-border level, it will adopt a common transferable methodology-innovative/integrated strategy for sustainable exploitation of cultural/natural/historical resources as economic assets, to create a Cross-Border Network on High Quality Tourism Rural Development. The wide promotion of the cross-border network (through dissemination events) will provide the improvement of regions attractiveness and increase the international tourist flows, encouraging joining of further neighborhood territories.
Finally, the project aims to raise awareness on the benefits which the valorization/ sustainable exploitation of territorial natural and rural heritage can bring to the economy of the entire project area and beyond, encouraging the creation and growth activities according to the countries’ habits and natural characteristics.
